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About Us

Marketing for therapists, built by experts who understand your field

At Grist Marketing, we specialize in helping therapists and mental health professionals grow their practices with strategic digital marketing. Our team understands that you didn't become a therapist to learn SEO, Google Ads, or content strategy—but that's where we come in.

Leveraging over 30 years of combined digital marketing experience and a genuine understanding of the mental health field, we've created Grist Marketing to help therapists grow their practices.

Grist Marketing Logo Green. Marketing for therapists

Hi! i'm duston williams,

I've spent the last 20 years helping brands and tech companies improve website-qualified traffic, increase lead volume, and accelerate conversion rates while enhancing their digital presence.

My journey has led me to pursue graduate studies in counseling and psychology, which gives me a unique perspective on the challenges therapists face. I understand that most therapists aren't taught marketing or business strategies in their clinical training—their education rightfully focuses on developing therapeutic expertise and helping clients. With so much dedication to their profession, finding time to learn and implement effective marketing can be especially challenging.

That's why I created Grist Marketing—to bridge the gap between my expertise in digital marketing and my passion for the mental health field, helping therapists transform their practices while they transform lives.

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Designed for therapists

We understand your field and what makes a therapy practice successful.

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Flexible packages

Whether you're a solo practitioner or managing a group, we'll customize solutions to meet your needs.

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Beyond seo & ads

We focus on growing a steady stream of your ideal clients, not just improving rankings.

Meet the crew
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The grist marketing team

We're a small but experienced team dedicated to delivering results-driven marketing exclusively for mental health professionals.
Duston Williams
Company Founder
Focused on Strategy, Content, Google PPC, and Analytics
Jeff Jones
Google/Facebook Paid Search Manager
Specializes in ad campaigns that drive new client inquiries.
Shelby Sullivan
Digital Content Marketer
Focused on high-quality blogs, SEO, and content that builds trust.
Avery Walts
Content Marketing Strategist and Project Manager
Ensures every campaign runs smoothly and delivers value.
Our blog
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Grains of growth: marketing tips for therapists

Your go-to resource for the latest digital marketing and business development tips and trends—all the good stuff, no fluff.

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Therapists sitting around a table, taking notes